WASAP Logo Design

I recently designed this logo for the non-profit organization Washington Association of Student Assistance Professionals. My aim was to create something clean and visually appealing that would work both in color and grayscale and somehow incorporate the long name. I’m pleased with the overall composition, I wasn’t too excited to incorporate the Washington State shape, but I was able to use the negative space it created to highlight the main WASAP text.wasap_2009